Whenever we see a finished product – whether it’s a photograph or a video – we’re often amazed and ask, “How did they think of that?!” The truth is that everyone has the potential to come up with a creative idea. There are so many ways to help you think of ideas, and here are four of them.

1. Spending time with God

In the creating process, it’s so important that we are spending time with God, that we listen to Him, and that we allow God to create with us. Pray that God would speak to you, and position yourself so that you can hear from Him.

True creativity is working with the Creator. It’s not about striving in our own strength, but being sensitive to the Spirit and being open to what God wants to do through you.

True creativity is working with the Creator. It’s not about striving in our own strength.
2. Collaborating with others

So often the creative process requires collaboration. Don’t be afraid to work with other designers or departments in your church or organization. Let’s not restrict ourselves to only the ideas we can come up with, but work with other creative minds to think of even better ideas and to sharpen each other’s thoughts.

3. Listening to the heart of your pastors

When we’re creating a campaign, a brochure, or a graphic, it’s so important that we’re honoring the vision of our leaders. At our church, we’re always trying to do things that visually represent what is on the hearts of our Senior Pastors, Brian and Bobbie Houston. That means leaning in to what they’re saying and what they’re preaching, so that we can communicate their heart to the world.

4. Staying inspired

What are you doing to stay inspired? What are you doing to keep your mind fed? Read magazines and books, watch music videos, listen to the radio, go for a walk on the beach – there are so many things out there that God can use to stir a thought. Expose yourself to media, styles and environments you don’t normally experience – you never know where that next idea may drop.

At the end of the day, the greatest videos, photographs, social media campaigns and artworks are yet to be created. Focus on your time with God, your collaboration with others and investing in your own creativity so that new creative ideas are continually being brought to fruition.